This was fixed by nature, because from the point of view of survival, negative factors are more important than positive ones. The animal will survive successfully even if it misses out on a few great opportunities, but one Wrong action can cost its life. Therefore, we must remember all the mistakes the first time. The second time as a last resort.
A person lives in a relatively safe environment of his cultural world, but this mechanism has been left to us as a legacy, this is quite correct when faced with extremely dangerous factors.
But in psychology, we have side effects from this, such as:
- people experience setbacks for a long time and it is often difficult for them to re-start a simple matter, for example, public speaking or meeting a girl;
- we are more afraid of losing what we have acquired than working to acquire a new one;
- the first negative impression is more difficult to correct than to spoil the positive;
- it is more difficult for a company to return a lost client, it takes 4 times more effort than to win a new one ...