Why can't we pamper ourselves?
As children, we know how to enjoy life, and we understand exactly what we want and do not want. Therefore, we easily find activities that delight, and easily accept the care and attention of loved ones.
Those who fail to maintain this skill have a hard time. While the inner child is trying to attract attention in order to get a portion of pleasure, the inner adult (perhaps in the voice of a real parent) cuts off: not the time, not the place, everything important must be done first. After all, if you understand, pampering yourself means wasting some valuable resource:
money (but what about savings? suddenly a crisis? and how much you need to buy!);
time (again you waste the weekend, because you could do something useful!);
strength (now you will ride a skateboard until midnight, and go to work in the morning);
reputation (what will people think!).
But man is not a robot, and by depriving himself of pleasure in the name of good, he loses more than he gains.