Named the main trends that will most affect IT companies
Allied consumption of corporate technology

Product Driven Growth (PLG)

This end-user-centric business model relies on product as the primary driver of acquisition, conversion, and growth. By 2025, 95% of software-as-a-service (SaaS) vendors are predicted to use the PLG concept to attract new customers.

Collaborative Innovation Ecosystems

The ecosystem approach to innovation is a new practice that brings together internal, external, collaborative and creative ideas to create new value. Businesses are actively using technology to differentiate and succeed, so they are increasingly innovating with technology providers.

Digital marketplaces

Technology buyers are embracing digital marketplaces to find, acquire, adopt, and integrate cutting-edge solutions. Non-tech customers are also increasingly turning to marketplaces to meet their technology solution needs. In such a situation, digital marketplaces speed up the time to market, expand the reach of target segments and help in the development of partner ecosystems.

Intelligent Applications

Such solutions will create value and transform markets by learning, adapting and generating new ideas and results. One example is generative artificial intelligence that creates new media content (text, images, video and audio), synthetic data and models of physical objects.

Technologies of the Metaverse

Solutions like these are quickly gaining popularity in marketing by creating unique experiences. By 2027, more than 40% of large organizations worldwide are projected to use a combination of Web3, spatial computing, and digital twins in metaverse-based projects to drive revenue.