1. We choose the alternative that is most understandable to us.
Even if it seems to us that we are making an objective decision, we do not notice the hidden factors influencing it. German scientists have proven that we tend to choose the solution that is most familiar and understandable to us. Scientists measured brain waves and noticed that the human brain checks in the first fraction of a second whether it is familiar with an alternative before evaluating it. Thus, scientists were even able to predict the decision of each test subject before he consciously made it. If a person has already acted in a similar way in the past, he will be inclined to make the same decision again. Unfamiliar alternatives are obviously less likely.

2. The morning is wiser than the evening.
Another hormone, testosterone, takes an active part in decision making. An increased level of this hormone in the blood pushes a person to make particularly risky decisions. In a word, we must accept the fact that when we make any decision, a whole bunch of hormones and other factors that are not directly related to the problem play a huge role. This also includes the time of day. Israeli scientists studied the decisions of a disciplinary committee in one prison and found that decisions became more and more harsh as the day went on. In the afternoon, the judges apparently got tired of making decisions and became more categorical. Leave making difficult decisions until the morning, scientists advise. It’s not for nothing that they say “the morning is wiser than the evening” or “the best ideas come in a dream.”

3. A rational approach helps to understand emotions.
One young man once asked the American inventor Benjamin Franklin to tell him how to choose between two women. Franklin advised him to write down the advantages and disadvantages of both ladies on a piece of paper, then count the advantages of each and choose the one with more of them. The young man did just that, but as soon as the winner was determined, he realized that he wanted to stay with someone else. He ultimately chose her. Reason did not win this fight, but it helped the young man understand his feelings.

4. There are no wrong decisions.
“Then I made a completely wrong decision, I know that for sure. We should have done things differently." How often have you heard these words from someone? Probably not often. Most likely, if they make a mistake, people will say: “It was a controversial decision, but I had to make it in that situation” or “I had no other choice then.” The thing is that it is difficult for a person to live with the weight of a wrong decision; it causes extreme stress and, as a result, weakens the immune system, so the person subconsciously tries to justify himself. He carefully analyzes that situation over and over again and tries to find an explanation for why he acted this way. And there is always an explanation. You can always find a reason why we made one decision and not another in the past, which is why psychologists say that there are no wrong decisions.