1. Quality of materials and design

One of the factors that determines the high cost of Apple products is the use of high-quality materials and innovative design. Apple products are made from highly durable materials such as aluminum, glass and stainless steel, making them more durable and aesthetically pleasing.

2. Research and development

Apple invests heavily in research and development to create innovative products that differentiate itself from its competitors. The company is constantly working to improve its devices, introducing new technologies and functions, which requires large expenses.

3. Ecosystem and exclusive services

Apple products are integrated into the company's ecosystem, which makes it attractive to users who prefer compatibility and synchronization between devices. Additionally, Apple offers exclusive services such as iCloud, Apple Music, and Apple TV+, which add value and appeal to their products.

4. Marketing and branding

Apple has one of the strongest brands in the world, which allows them to charge higher prices for their products. Their marketing campaigns, corporate identity and recognizable logo contribute to the creation of a prestigious image and the desire of consumers to purchase their products.

5. Limited control over production

Apple has strict control over the production of its devices, which can lead to an increase in their cost. The company actively controls the quality and production process, which can increase costs and, accordingly, the price of the final product.

Although Apple technology can be expensive, many users find the cost justified due to the high quality, innovative technology and unique experience of using the company's products.

I hope I answered this question that everyone asked themselves! Thanks everyone for your attention! With respect, YANA.