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Chanel is not fashion. it’s style. and style is when you’re wearing pyjamas, but everyone thinks it’s meant to be that way.
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And she did. With simplicity, with the color black, and with that little black dress that has survived more eras than the British monarchy.

Chanel is when you don’t follow fashion. Fashion tries to catch up with you.
Fashion says, “This season, trousers the color of boiled avocado are in!”
And style says, “I’ll just put on a white shirt and look like I have stock in five countries.”

Fashion is:
– "Oh, let's wear flares!"
– A year later: "Forget flares. Only skinny!"
– Two years later: "Well, maybe boyfriends? Or just go out in a blanket if it's cold."

And style is:
– "I'm Chanel. Everything always goes with everything for me. Even if it's just pearls and confidence."

When you're in Chanel
You don't go - you show up.
You don't talk - you quote.
You don't wear perfume - you leave a trail of personality behind you.

Nobody knows where you get your taste from. Everyone just suspects that you were born in a trench coat with a glass of champagne in your hand.

Fashion can afford to make mistakes. Style - no.
Fashion will say: "Today we wear Crocs with evening dresses!"
And style will say: "Seriously? Only if I'm on vacation on another planet."

Chanel is like that friend whose hair is always perfectly styled, but she claims that she "just woke up like that." A lie. But a beautiful lie, and we believe it.

Conclusion:
Fashion is a party.
Style is a party you're always invited to.
And if you want to be stylish, don't run after fashion. Run after perfume, a bag, and a confident gait from Chanel.

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