1. Naturalness is the main trend
Naturalness is in fashion today. Women are increasingly abandoning tons of makeup, heavy contouring and eyelash extensions in favor of fresh, radiant skin, light makeup and natural facial features. Individual features are welcome - moles, freckles, unevenness. Sincerity and naturalness are the new synonym for beauty.

2. Healthy body instead of excessive thinness
The cult of "size zero" is becoming a thing of the past. A healthy, fit body has come into fashion. Sports, proper nutrition, energy and vigor - that's what is valued now. Women with curves who clearly take care of themselves look confident and sexy.

3. "Soft beauty" and femininity
Soft facial features, smooth lines, well-groomed hair and a feminine manner of dressing - all this is popular again. Aggressive sexuality has been replaced by exquisite tenderness. A woman who radiates warmth and comfort evokes more and more admiration.

4. Individuality and charisma
The main trend is to be yourself. It is not a specific type that is in fashion, but a personality. Girls who know how to emphasize their strengths without trying to copy standards are popular. Scars, non-standard features, a unique smile - all this makes the appearance interesting and memorable.

5. Eco-beauty
Interest in eco-care, minimalism and sustainable fashion is growing. Girls who choose eco-friendly brands, take care of themselves consciously and look well-groomed without unnecessary artificiality are popular.