Other Apple models, including the iPhone 16 Pro Max, iPhone 16 Pro, iPhone 15, and iPhone 16 Plus, also made it into the top 10, underscoring the brand's dominance in the premium segment
ProPakistani
. In addition, the iPhone 16e debuted in sixth place in its first full month of sales
📊 What about brands and models?
Apple took five positions in the top 10, including all versions of the iPhone 16 and iPhone 15
Samsung took four places: Galaxy A16 5G (5th place), Galaxy A06 (6th), Galaxy S25 Ultra (7th), Galaxy A55 5G (9th)
The only Xiaomi representative in the top 10 was the Redmi 14C - in eighth place
🌍 How was the market distributed among brands in Q1 2025?
Samsung reclaims the lead with 20% market share with shipments of around 60 million units, ahead of Apple (19%, around 58-59 million)
Despite a slightly smaller share, the iPhone 16 retains the lead in one model, showing growth thanks to strong demand in Japan, the Middle East and Africa
🔍 Why iPhone 16?
Price cuts and improved subsidy conditions - especially in Japan and some emerging markets, where updated tariff plans have made it more affordable for buyers
Balance between features and price - A-series chips, OLED display, improved camera and durability have become key in the choice of the mass user.
🧠 What else should you pay attention to in the industry?
The budget segment (<$100) continues to grow at a rapid pace, accounting for almost 20% of global sales
Foldable smartphones such as the Galaxy Z Fold7 and Z Flip7 have shown significant growth (pre-orders increased by 25-50%), but due to their high price ($1,999 and up), they have not yet surpassed mass-market models in terms of sales
New players and markets (Xiaomi, Transsion) are gaining ground in developing regions, but still do not compete with the leaders in terms of global premium segment share.
✅ Bottom Line
The best-selling smartphone in the world in 2025 is the iPhone 16.
Apple leads in the number of models in the top 10, but Samsung remains the largest by market share.
The smartphone market is moving towards affordability, AI features and optimal price/quality balance, and in this new world, the iPhone 16 has proven to be the perfect combination.
If you want, I can prepare a short version for social networks or a graphical comparison of models and brands.
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