1. Passion for speed and style

Italians are a nation of emotions. They value not just practicality, but beauty, excitement, passion. A car or motorcycle in Italy is not a means of transport, but art on wheels. That is why the design of Ferrari or Ducati has something more than technology - it is an expression of character.

2. Racing traditions

Italy has lived for racing since the beginning of the 20th century. Mille Miglia, Formula 1, MotoGP - entire generations of pilots and engineers grew up here, for whom speed has become a way of life. Success on the track made brands famous all over the world and forced companies to invest in technology development.

3. Engineering talent

The north of Italy is a real industrial center of Europe. Schools of engineers and designers have been formed in the regions of Emilia-Romagna and Lombardy for decades. Where there is a strong base of specialists, great brands appear.

4. Design culture

Italy has always been famous for its sense of style: from fashion to architecture. It is logical that cars here should be beautiful. Ferrari and Lamborghini are valued not only for their speed, but also for the lines of the body, which have become works of art.

5. National pride

Italians adore their brands and are ready to support them by buying products and being proud of them. For many, Ferrari or Ducati are a symbol of the country, just like the Colosseum or pizza.