When you choose a gift with your heart, rather than based on a “two for the price of one” promotion, magic happens. At that moment, you are saying to the person, “I see you. I remember what is important to you. You are not just a passerby to me.”

A gift for the soul is...

It doesn't have to be something huge. Sometimes it's a cup of hot tea when someone is having a bad day. A handwritten card, even though everyone has messengers.
It's when you give someone attention instead of a thing. Not an object, but a feeling.

Once I gave a friend a regular warm hat. Nothing special, I thought. But he said, “You have no idea how cold I was in the mornings. You literally saved my brain from freezing.” And you know what? I felt so warm, as if I were wearing that hat myself.

Why are such gifts the best?

Because they're not about the amount — they're about the meaning.
Not about the packaging — but about the attitude.
Not about “I have to buy something” — but about “I want to make you happy.”

And most importantly

A gift for the soul always comes back.
Maybe not on the same day, but it will definitely come back — in the form of a smile, care, support, or just the feeling that there is someone nearby who cares.

So the best gift is not just “something given.” It's a little “I remember you” wrapped in a warm feeling.