Today I want to tell you about why it is in March that our desire for love becomes almost irresistible. I will share with you my thoughts on how nature and biology literally force us to seek intimacy during this period of renewal.

Biological Compass: Sun and Hormones

I want to draw your attention to the fact that our “spring aggravation” has a completely scientific basis. As daylight increases, our body begins to produce less melatonin (the sleep hormone) and much more serotonin, the joy hormone. I will share with you an important thought: we fall in love in March for a reason, our brain comes out of energy saving mode and requires vivid emotions. Increased dopamine levels make us more adventurous and open to risk, so texting a new acquaintance first or going on a blind date in March seems a much more natural solution than in cold December.

Psychology of awakening

March is a time of visual hunger that is finally starting to be satisfied. After long months of grayness and monochrome landscapes, our eyes greedily catch any changes: the first drops, the bright sky, the glimmering earth. I will share with you my vision: this awakening of nature is mirrored in our inner state. We subconsciously associate spring with the beginning of a new chapter. In mid-March, loneliness can be felt more acutely precisely because of this contrast - the world around is blossoming, and it is vital for us that the same “blossoming” begins in our hearts. This is not melancholy, this is readiness for a new story.

March is a time of sincerity

Unlike winter gatherings, which often take place indoors over heavy meals, spring calls us to move. I will share with you my thoughts that in March people become more real. We take off layers of clothing, and with them, the social masks that helped us “survive” in the cold. In 2026, when sincerity becomes the main value, March gives us a chance for honest and transparent relationships. Do not be afraid of this sudden surge of feelings - this is the call of nature, reminding us that after any, even the longest winter, there is always time for warmth and love.