...But the question arises: does it make sense to plant just 100 bushes and sell the berries yourself at retail?

In my opinion, yes - but only if you view it as a small family business, not as a way to get rich quick.

The main advantage of 100 bushes is their relatively small volume. It's entirely possible to sell them yourself, without having to sell all the berries to resellers at wholesale prices.

How much can you get from 100 bushes?

It all depends on the age of the plants, the variety, their care, and the growing conditions. A young plantation initially produces a small amount, while mature, healthy bushes can yield significantly more.

Let's say we get an average of 4 kg per bush.

100 bushes x 4 kg = 400 kg of blueberries per season.

If the yield is 5 kg per bush, that's already around 500 kg.

However, calculating all the berries at the maximum retail price would be a mistake. Some produce may be small, damaged, or simply not sellable in time. Therefore, it's better to use several scenarios for the calculation.

How much can you earn?

In the summer of 2026, blueberry prices in Ukraine fluctuated significantly. At the beginning of the season, wholesale prices reached 300-450 UAH/kg, but as supply increased, they fell. In August, the benchmark for retail is approximately 150-250 UAH/kg, although the exact price depends on quality, city, and sales channel.

For example, assuming a yield of 400 kg and an average actual selling price of 200 UAH/kg, we get:

400 x 200 = 80,000 UAH revenue for the season.

At 500 kg, that's already:

500 x 200 = 100,000 UAH.

But this is revenue, not net profit.

From this, you'll need to subtract costs for fertilizer, water, packaging, refrigeration, transportation, berry losses, site maintenance, and other expenses.

The most interesting part is retail.

This is where 100 bushes can be more valuable than a large plantation.

If someone has 10-20 tons of blueberries, selling them all to the end customer on their own is practically impossible. They need wholesalers, stores, processors, and serious logistics.

But 100 bushes offer a completely different scale.

For example, if you harvest 30-50 kg in a day, you can gradually sell it in small batches.

You can offer the buyer fresh berries in neat packaging, and a small farm doesn't necessarily have to immediately agree to the reseller's price.

It's an interesting model:

Small volume → fresh berries → direct buyer → higher selling price.

But there's one big problem.

Blueberries aren't a crop you plant once and then just reap the benefits.

They require proper soil, water, care, pruning, plant protection, and regular monitoring of the bushes.

Furthermore, the berries have a limited shelf life. Therefore, the ability to quickly cool, package, and sell the harvest is crucial.

And another consideration: price.

If the market is overflowing with berries during peak season, you can't expect to get 300-400 UAH per kilogram. For August 2026, Ukrainian sources indicate a target price of around 100-180 UAH/kg for wholesale and approximately 150-250 UAH/kg for retail.

So, is it profitable to have 100 bushes?

Yes, 100 bushes can be quite profitable as a small family berry business.

But the main idea isn't a huge number of bushes, but rather the most efficient way to sell a relatively small harvest.

If you sell all your blueberries wholesale, your income will be significantly lower.

If you grow high-quality berries and sell them directly to consumers, the potential revenue becomes more attractive.

Therefore, 100 bushes aren't really a "farm" but a good way to test the business.

If several seasons show a stable harvest and a reasonable profit, then you can consider expanding to 300, 500, or even 1,000 bushes.

Starting with 100 bushes may be much more reasonable than immediately investing heavily in a huge plantation and then trying to find someone to sell tens of tons of berries to.