Do you know what your mind can be manipulated? In today's world, a culture of mass consumption dominates. Manufacturers produce an increasing amount of goods that, at most, are not even needed by a person. With the help of visual and audio advertising, corporations are imposed on people with unnecessary things. It has long been in the minds of the mass consumer that a person’s position in society determines his material condition, which, in turn, depends on the direct presence of certain things in a person. Often people give their last money to buy an expensive thing that they may not even use. But the presence of this thing in him, according to the person himself, makes him more wealthy in the eyes of the rest. A lot of people depend on the opinions of others. It is precisely this that often serves as the reason that a person cannot realize himself in life, cannot achieve his goals. Such a person is lost in the mass of people and becomes part of a large system of people of consumption culture. Is there a way out of this situation? Can a person get out of marketing networks? This is a complex question that psychologists must answer. I think that a person should strive to remain unique in this vast world. To do this, you need to believe yourself and be prepared to go all the way to your goal.