"In today's Western-style society, both partners earn and form a common budget.Women work on equal terms with men, and men value in women more than ever before independence and professionalism. This global social change shows how changing cultural norms are affecting what we used to value and find attractive. What else influences our choices?
Human presence in our lives.
The more time people spend together, the more likely they are to like each other. Being able to see each other all the time is one of the reasons why romances occur.Constant contact during the day can lead us first to friendship and then to deeper feelings.
Attractive appearance
Each of us has our own idea of attractiveness. It is certainly influenced by the standards of beauty characteristic of the time and society in which we live, but the choice is also largely determined by our unconscious. It is this subconscious that "reads" this or that image as the most attractive and closest. If the appearance of the partner suits us, we tune in to get acquainted with him, to study him.

Attention and kindness
Studies show that the presence of social competence, that is, education and the ability to communicate, listening carefully to the other person and showing interest in him, as well as human warmth is particularly valued when choosing a partner. "People who are kind and friendly to us are a priori perceived as more attractive and win in the 'marathon of choice.
Personal Matches
We are attracted to those with whom we have a lot in common.Almost every parameter: personal qualities, beliefs, experience, social environment - we choose the most consistent with us representative of the opposite sex.We do easier to communicate and trust those who speak the same language with us, sharing our views and interests.