I'm generally in favor of the values that underlie humanism, humanitarianism, and not generally in favor of the values that underlie commercialism, consumerism, materialism.
The efforts, money, time spent on commercialism, consumerism, materialism, aren't efforts, money, time spent on humanism, humanitarianism.
I believe that humanism, humanitarianism can bring true happiness, well-being to a woman, couple, and not commercialism, consumerism, materialism (that can actually, in the long term, bring the opposite).
Does being a man equal giving a woman material gifts, money?
Does love equal material gifts, money?
A financially poor man (wherever he lives in the world) can and should be able to be a man, to show his love for a woman.
What do the following holidays really have to do with material gifts, money?
Christmas (celebration of the birth of Christ)
It is no secret that Christmas is now a commercialized festival with a near-two month duration (in the US), though many likely do not find any issue with this.
Valentine's Day
International Women's Day (fight for the equality of women's rights with men's rights)
Easter (celebration of the resurrection of Christ)
Mother's Day
Dignity and Freedom Day
St. Nicholas Day
Commercializing holidays — be it New Year, Valentine's Day, St. Patrick’s Day, Easter, Independence Day, Halloween, Thanksgiving, Hanukkah or Christmas — may seem a harmless inevitability at first, a predictable byproduct of a capitalist economy in which the bottom line is the bottom line. This manufacturing of holidays does harm to everyone, though, whether religious or not.
Each of us has a role to play, here:
We either mostly vote (with our efforts, money, time) for humanism, humanitarianism
or
We either mostly vote (with our efforts, money, time) for commercialism, consumerism, materialism.
We live in a world that is much commercialist, consumerist, materialist.
If we vote (with our efforts, money, time) for that, we will then unsurprisingly get what comes with that.
I'm well aware that I may not be liked by some women for such; one has to have the strength of one's convictions; I will assume the consequences of my acts, decisions.

In a good English dictionary (like the online Merriam-Webster dictionary), please take a look at the definitions of:
- Humanism
- Humanity
- Humanitarian
- Commercialism
- Commercial
- Consumerism
- Materialism

In Wikipedia, please take a look at the articles:
- Humanism
- Commercialism
- Consumerism (maybe particularly the parts Culture of consumption, Criticism, Consumerism as cultural ideology)
- Economic materialism (maybe particularly the parts Growing materialism in the western world, Materialism and happiness (or unhappiness))

From the Media Awareness Network
The Culture of Commercialism: A Critique
Are we immune to commercialism?
Each of us would like to believe that we're immune to the effects of advertising and commercialism.
(..)
A lot of evidence suggests that we are influenced. Think about the nationally-advertised products we buy, the style of our clothes, the kinds of food we eat, the attention we give to our appearance, and our encyclopedic knowledge of brand names. In these ways and others, our lives reflect the ads around us.
Over the years, the sophistication of marketing has increased a great deal. The messages that encourage us to buy are designed by creative, talented people. Modern scientific knowledge of human psychology and of how the brain processes visual information is used in developing ads. An array of technical equipment and resources is also used. Ads talk to our conscious, rational mind and to our subconscious fears and desires.
(..)
What follows is a summary of concerns about the influence of commercialism in our lives.
(..)
Do you think these concerns are valid? Why or why not?
What are the effects of advertising and commercialism?
Commercialism distorts our culture by turning every event into a reason to consume. Anthropologists say that holidays reflect a culture's values. In America, every holiday is a sales event.
Advertising projects false images. For example, some ads imply that you're not cool unless you drive an expensive car, that smoking means you're an independent spirit, or that to be mature means drinking alcohol.
(..)
Advertising perpetuates stereotypes. Examples include stereotypes related to race (African-Americans as musicians and athletes), gender (women as sex objects, men as business people), and class (middle-class whites as the social norm).
(..)
Commercialism has influenced our political process. Many politicians try to attract votes with an image created by advertising and media coverage. In the past, candidates tried to attract votes by their stand on the issues.
(..)
Advertising costs us money. Businesses pass many of their advertising costs on to us. Also, the price of a product increases when ads successfully cultivate the idea that a certain product can give us status or a cool image.
(..)
Our commercialized society places a strong emphasis on appearance, encouraging us to care about our own and others' appearances rather than about characters, talents, and personalities.
Constant exposure to ads may encourage materialism and selfishness. (..)
(..)
Many ads imply, even if they don't say outright, that happiness is something we can buy. When we act as though this is true, our personal horizons and ability to find fulfilment in life are limited.
Commercialism does not just promote specific products. It promotes consumption as a way of life.